the shop


We believe wine, like food, is much more than just sustenance. It transmits place, time, culture, politics and much more. But above all, we believe wine is really, really fun! We created a shop that is accessible, whether you’re seeking everyday guzzlers, rare vintages and everything in between. A true neighborhood shop, we have a small but mighty team of professionals that are not only passionate about wine, but also dedicated to helping you learn about what you are drinking. 

Our goal is for you to leave our shop with not only a bottle you love, but a wine’s story you can share with others while you drink.

whats inside?

  • Unusual bottles and rare cuvées
  • Old World classics
  • Back Vintage bottles
  • Small batch wines from traditional producers
  • New winemakers from small production labels
  • Organic, natural, and biodynamic wines 

Justin Coleman


Justin Coleman really likes to talk about wine. 

Years of selecting wines for some of NYC’s favorite spots (Balthazar, Commerce, Morandi, The Mark) have helped Justin cultivate strong relationships with both European and American winemakers, importers, and distributors. From lugging bottles, to creating beverage programs, to managing operations, Justin has worked with some of the most exalted names in the business.

Seeking a slower pace of life for his young family (wife, Sarah and daughter, Fia), Justin headed south to Charleston in 2013, landing at The Ordinary as GM. At The Ordinary, Justin fostered an appreciation for, and understanding of the community in Charleston. 


Brandon Underwood


Living in Spain for two years ignited Brandon’s obsession with food and wine. He returned to the States to attend the Culinary Institute of America in NY. Brandon has cooked in California and NY before moving to Charleston in 2012, where he worked at some of the city’s most beloved establishments (FIG, The Ordinary, Edmund’s Oast) before joining Justin at Monarch in summer 2017.