The shop



We believe wine, like food, is much more than just sustenance. It transmits place, time, culture, politics and much more. But above all, we believe wine is really, really fun! We created a shop that is accessible, whether you’re seeking everyday guzzlers, rare vintages and everything in between. A true neighborhood shop, we have a small but mighty team of professionals that are not only passionate about wine, but also dedicated to helping you learn about what you are drinking. 

Our goal is for you to leave our shop with not only a bottle you love, but a wine’s story you can share with others while you drink.


  • Unusual bottles and rare cuvées

  • Old World classics and a broad range of imports

  • Back Vintage bottles

  • Small batch wines from quality-conscious producers

  • Selections from cult producers

  • New winemakers from small production labels

  • Organic, natural, and biodynamic wines




Justin Coleman wants to talk to you about wine.

Years of selecting wines for some of NYC’s favorite spots (Balthazar, Commerce, Morandi, The Mark) have helped Justin cultivate strong relationships with both European and American winemakers, importers, and distributors. From lugging bottles, to creating beverage programs, to managing operations, Justin has worked with some of the most exalted names in the business.

Seeking a slower pace of life for his young family (wife, Sarah and daughter, Fia), Justin headed south to Charleston in 2013, landing at The Ordinary as GM. At The Ordinary, Justin fostered an appreciation for, and understanding of the community in Charleston.